Philippe Benoliel

Philippe loves building and growing businesses at the intersection of technology and commerce. Equally effective at defining strategy, and implementing it, he’ll roll up his sleeves and ensure the execution is as good as the plan.

Most recently, Philippe was President and CEO of MashON which architected a SaaS solution enabling the customization, sale and on-demand fulfillment of branded merchandise for the entertainment industry including Hollywood studios, music, sports and corporates.

Philippe has worked closely with companies such as Twentieth Century FOX, MGM, Bravado, Live Nation, Maker Studios, Dreamworks, NFL, MLS, Delta and SpaceX to refine their eCommerce strategy, product designs and sourcing while reducing inventory exposure and increasing revenues.

Philippe started his career in technology as one of the first Novell Engineers in South Africa and went on to build successful businesses in South Africa, England and Australia. He co-founded Advanced Professional Solutions (APS) which grew rapidly to dominate the ERP sector for professional firms culminating in its sale to Intuit (ASX: RKN Australia).

Philippe’s background combines hands-on management, extensive technology experience, entrepreneurship and leadership. He currently consults to numerous companies, on development and implementation of commerce strategies, from technology to fulfillment, operations, product development, sales and management strategy.

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Nicole Lapin


Tons of Commerce solutions for Media and Entertainment

His Thing

Culture, Technology, Processes